Ticket to Heaven

Knowledge-sharing sparked effective online development

Bad online investments and experiences can ruin online opportunities. Instead of using a trial and error approach to their online development, Ticket to Heaven contacted Reloop - it resulted in an important process and the creation of a new online department at their company.

Ticket to Heaven is a retailer specializing in children's clothing.  It has always been an obvious choice to use the internet as a sales channel. The question was simply: how?

"The process with Reloop has been crucial in ensuring that we have come as far as we have. Without feedback and advice we would have made many things much more difficult for ourselves, and it would have been expensive in the long run. For us it was important to build a strong foundation right from the beginning, and in that vein, working with Reloop has been rewarding", says CEO Hans Peter Høeg Larsen.

Transforming challenges into opportunities
One of the big issues is budget. In the short term, it is cheaper to outsource online solutions to specialists, but in the longer term, the company is far better positioned if it is able to optimize online activities itself. Online should be an internal unit that has the necessary knowledge to operate various activities. It is important to get the online competencies in-sourced, and considering this Reloop spent time discussing opportunities and online business models with Ticket to Heaven, so they could get a feel for their choices of mechanisms and methods.

Choosing a sustainable platform
Cooperating with Reloop has allowed Ticket to Heaven to realize their considerable online potential. The process has been focused on ROI scenarios and impact studies in areas such as search, affiliate, social, and email; disciplines that have helped to define priorities in relation to the website and online growth. There is now a clear strategy with ambitious goals.