Tellio

Tracking and validation provides the best conditions for online success

It is possible to know exactly what you earn on your online investment - if you know how to track it properly.  If you fail to do this - your spending may come as a nasty surprise.  With Tellio, a VOIP provider, we decided to clean up and start over.

If you do not know what triggers your customers then you fumbling in the dark. It is possible to track all online activities, but if you do not use the right tools, it's virtually impossible to assess whether the work is a success or a failure.

"When I started at Tellio I did not have the necessary skills to evaluate our various online activities. But I could see that we spent too much money and that expenditures were not consistent with the results", says Jesper Gottschalck, Country Manager Tellio, Denmark.

Tellio contacted Reloop who then conducted an analysis of the company's online activities. The first step was to curb the bad investments and build an online platform that would be sustainable in the long run.

"It was important to get a complete overview and full control of our online investments. And Reloop helped us implement an online management system that measured our results per media, product, banner advertising, etc", says Jesper Gottschalck.

With a new online management system, Tellio has taken back control of their online activities and their online investments generate a positive ROI. It is easy to see what works, and the company is able to rapidly respond to market trends. The online management system provides the foundation for the positive growth Tellio is experiencing.