It's December, which means two things. Christmas, and business planning! If you want to get the new year off to the best possible start, here are 5 essential tips for your 2012 business plan.

If so, you're not alone. Over the past few months, Google, Facebook and Twitter have all announced new, advanced analytics tools, promising more yet more data for marketers and anyone running an online business. But how many managers can actually make sense of the numbers? Not many, if a recent report is to be believed.